About
My background in communication, editorial design and academic research shapes how I examine language, structure information and communicate complexity without flattening it.
I have more than six years of experience conducting product research for complex digital contexts across fintech, payments, media and marketplaces, working with both B2C and B2B products.
My foundation is qualitative. I integrate surveys, stated-preference research, behavioral data and UX metrics when the decision calls for them. I work end to end, from framing and study design through fieldwork, analysis, synthesis, communication and follow-through.
I also build the infrastructure around research: repositories, taxonomies, reusable standards, evidence traceability and AI-enabled workflows for synthesis, documentation and knowledge retrieval.
Experience
International research for Pay by Bank experiences across the United States and Europe, covering trust, authentication, consent, privacy, effort and conversion. Built cumulative research systems and evidence-grounded AI workflows.
Mixed-methods research for digital media products, connecting behavioral segmentation, journeys, experience metrics, qualitative evidence and product data.
Discovery and evaluative research across B2C and B2B experiences with consumers, restaurant partners and delivery workers.
Experience in editorial systems and visual communication, followed by a master’s degree in Social Memory and Cultural Heritage involving fieldwork, interviews and qualitative analysis.