Projects
Evidence is useful when it improves a decision.
Selected for the strength of the reasoning, methodological rigor and contribution to product decisions, not simply for study size. Each case makes clear what the evidence supports and what remains a hypothesis.
Trustly · Pay by Bank · Mixed methods
Clarifying the bank handoff
Qualitative research across five markets, stated-preference validation and a production experiment.
Globo · Behavioral segmentation
From clusters to product questions
Six months of behavioral data connected with interviews and diaries without mistaking correlation for identity.
iFood · Exploratory research
Freedom needs a safety net
What makes independent delivery work viable, dignified and sustainable for experienced workers.
iFood · Choice behavior
The good-enough choice
How five heuristics helped people satisfy an appetite while preserving energy, time and money.
Research systems · AI-enabled research
Making research knowledge cumulative
Taxonomy, evidence traceability and AI workflows grounded in verified research records.